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The Collective

A small room of founders who tell each other the truth

The Dune began as a collaborative business hub for founders. The Collective carries that on: people running real businesses who learn from each other, share their numbers and help each other make better calls.

Why it exists

Running a company is lonely. It doesn't need to be uninformed.

Your team works for you, your investors want a return, and your friends don't know what a cash conversion cycle is. A room of founders at a similar stage is one of the few places you get honest, informed pushback.

We keep circles small, mix industries so nobody is competing, and hold members to confidentiality. The value comes from people turning up and being straight with each other.

Founders talking around a table at The Dune

What members get

Peers, mentors and practical help under one roof

New founders tend to hit the same walls: gaps in business knowledge, not enough funding and a thin network. The Collective is set up to help with all three.

Peer learning

Founders at similar stages comparing notes, sharing numbers and working through each other's problems.

Mentorship

Guidance from founders, operators and partners who have built and run businesses themselves.

Business matching

Introductions to potential clients, partners and suppliers across our network.

Incubator & accelerator programmes

Structured programmes and workshops, run with government agencies and established firms, covering strategy, mentorship and access to financing.

Professional advisory

Help with legal, accounting, tax and company secretarial matters, plus our own business advisory.

A place to meet

Sessions and meetings at The Dune @ Ativo Plaza, Bandar Sri Damansara.

A packed session at The Dune

Where we are

The Dune @ Ativo Plaza

The Dune opened its first hub at Light Grey, Sungai Buloh in October 2024, with HURUF, TESS and SION among its first occupants. Today we are based at Ativo Plaza in Bandar Sri Damansara.

  • B-7-3, Ativo Plaza, Jalan PJU 9/1, Bandar Sri Damansara, 52200 Kuala Lumpur
  • Monday to Friday, 10.00am – 6.00pm
Get directions

Is it a fit?

Who The Collective is for

  • Founders or co-founders of an operating business in Malaysia
  • Past the idea stage, with customers, revenue and a team
  • Willing to share real numbers and real problems
  • Able to commit to a monthly session

It is probably not the right fit if you are still validating an idea or looking mainly for investors. We'll say so and suggest where else to look.

How to join

  1. Apply

    A short form about you and your business.

  2. Conversation

    A 30-minute call to see whether the timing and the circle are right.

  3. Visit us

    Come to The Dune @ Ativo Plaza and join a session as a guest before committing.

FAQ

About The Collective

Who can join The Collective?

Founders and co-founders running an operating business in Malaysia, typically with revenue and a team. We keep each circle small and mixed across industries, so we review applications to get the balance right.

Is there a membership fee?

Membership details and fees are shared during the application call, once we have confirmed the circle is a good fit for you.

How much time does it take?

As much as you put in. Sessions, mentoring and events run through the year, and you choose what to attend. Members who show up consistently get the most out of it.

Is what I share kept confidential?

Yes. Every member agrees that what is shared in peer sessions stays in the room. That is what makes it possible to talk about real numbers and real problems.

Apply for the next circle

Places in each circle are limited. Tell us about your business and we'll be in touch to arrange a call.